Press Release: New Moon DVD’s first weekend sales

March 23, 2010 Posted by Lindsay in New Moon Soundtrack,Summit Entertainment

SUMMIT HOME ENTERTAINMENTâ€™S SATURDAY RELEASE OF THE TWILIGHT SAGA: NEW MOON LEADS TO SPECTACULAR FIRST WEEKEND SALES

First Weekend DVD Sales of THE TWILIGHT SAGA: NEW MOON Surpasses First Weekend Sales of TWILIGHT in 2009

Los Angeles, CA March 23, 2010 â€“ Summit Entertainment announced today that the home entertainment release of the studioâ€™s action-packed, modern day vampire love story THE TWILIGHT SAGA: NEW MOON sold just over 4 million DVD units in its first weekend of release. The tally surpasses the first weekend sales of TWILIGHT in 2009 which sold 3.8 million DVD units, and went on to be the top selling DVD title of the year with 9.2 million units sold. The DVD launch of NEW MOON commenced this past Saturday morning with 7,000 retail locations nationwide taking part in events at midnight giving fans their first chance to obtain a DVD of the film.

Thousands of TWILIGHT fans across the nation participated in the â€œNEW MOON at Midnightâ€ event and some were treated to surprise appearances by members of the cast as well as the filmâ€™s director. Fans saw actors Justin Chon who plays Eric, Christian Serratos who plays Angela, and Michael Welch who plays Mike in Salt Lake City; director Chris Weitz and Nikki Reed who plays Rosalie Hale in Los Angeles; Peter Facinelli who plays Dr. Carlisle Cullen in New York; Edi Gathegi who plays Laurent in Pittsburgh; and Liz Reaser who plays Esme Cullen in Phoenix. Other cast members of THE TWILIGHT SAGA: NEW MOON made appearances nationwide including Kiowa Gordon and Tinsel Korey in Cincinnati; Charlie Bewley in Denver; Chaske Spencer and Tyson Houseman in Atlanta; Daniel Cudmore in Houston; and screenwriter Melissa Rosenberg in Seattle.

Summit Entertainmentâ€™s Co-Chairmen Rob Friedman and Patrick Wachsberger stated, â€œOnce again the incredibly dedicated fans of the TWILIGHT SAGA came out in massive numbers this weekend for the opportunity to be one of the first take home the second movie in the series. As we have said all along, the fans are what make this franchise and we once again thank them for their support.â€

â€œThe support that we have received from our retail partners in accommodating the incredible demand for the title has been nothing short of amazing,â€ said Steve Nickerson, Summitâ€™s President of Home Entertainment. â€œThe ground we have broken with in-store partnerships and the availability of this title has been a positive influence on the retail DVD business.â€

THE TWILIGHT SAGA: NEW MOON, directed by Chris Weitz and starring Kristen Stewart, Robert Pattinson and Taylor Lautner, was released in theatres on November 20, 2009 and has since grossed over $705 million worldwide. In the film, the romance between mortal and vampire soars to a new level as Bella Swan (Stewart) delves deeper into the mysteries of the supernatural world she yearns to become part ofâ€”only to find herself in greater peril than ever before. Following Edward Cullenâ€™s (Pattinson) departure from Forks, Washington, Bella discovers his image comes to her whenever she puts herself in jeopardy. In time Bellaâ€™s frozen heart is gradually thawed by her budding relationship with Jacob Black (Lautner) who has a supernatural secret of his own.

The third installment of the TWILIGHT franchise, THE TWILIGHT SAGA: ECLIPSE will be released in theatres throughout North America on June 30, 2010.

Source: Summit Entertainment via Twilightish

Twilight Mom

I went to the midnight release - and won in the trivia! I AM A TWILIGHTMOM all day!!!
I bought the movie even though I had it on pre-order and coming a few days later!!!

TWILIGHT SAGA's ROCK.................. if you haven't read them or seen them, let me make a suggestion - first watch Twilight, then read the books, cause you can visualize the characters in motion has you read and it makes it so much more addicting!!!!

bellas77

Hey twilight Fans get Bellas Moon Ring Turquoise cuff Black St Jude Bracelet Very nice and hard to find!! Bella Swan wears these in Twilight saga Series! get these while they last got to http://wonderstore.bigcartel.c... :)

DawnBreaking

Also I wish some stars would do appearances over here in the uk! I feel like im missing out!

DawnBreaking

Im new to this Saga, havent bought the books, but would dearly love to, got the soundtracks for both Twilight and New Moon from iTunes, and listen to them constantly-love New Moon, think Bella should have shown a bit more physical emotion though. I know if Edward left me I would have been sooo devastated! But glad for Summit and E1, they are on to a good thing :)

cyndi

DawnBreaking... Bella WAS devestated! She chased Edward in the forest all afternoon until nightime and when she fell she just laid there holding herself in a fetal position until Sam found her. Then she was basically a zombie for like 4 months until her Dad scared her into making more of an effort to "seem ok" by threatening her she should move back with her Mom. She didn't want to leave Forks for fear she would forget about him or maybe he would come back someday. That forced her into going out with Jessica that night and discovering she could see his image if she put her self in danger. She had nightmares every night. And felt like she had to hold her stomach together by folding her arms around herself. She felt like a big hole had been punched into her stomach. It wasn't until Jacob helped her repair the bikes and their relationship blossomed that she actually started feeling better...but not totally better. And when Jacob and her talk at the Theater about her feelings and his being different, she tells him she isn't a car he could fix up...that she would always be damaged. I would say she was pretty destroyed by him leaving her. Anyway I saw your post and was just a little amazed that you had said she didnt seem upset enough by him leaving her. And a side note. The reason she was suddenly wanting to do dangerous things without any concern for her wellbeing also shows she didn't care much if she lived or died...even though her reason was to see Edwards image :) The entire movie is pretty much about her devestation and how she would never be the same...and Jacob filling the void of Edward and making her feel better. Sounds like a pretty normal reaction to me :) Read the books...makes it a little more clear :)

DawnBreaking

Err....Cyndi, thanks for the synopsis of the movie-i DID watch it myself. But thanks for making me feel like I cant express an opinion without being slapped in the face for it.....cheers....

melissa0914

WHO HOO, Go NEW MOON!!!

mykids16

I'm sooooo glad that my daughter and I were a part of this AWESOME release of the greatest saga ever!

wannabacullen

i just hate that summit made you buy different dvd edtions if you wanted delted scenes and or extended scenes i kinda feel rip off by summit

Ellen

Wauwsie, and I dont even have it yet xD gonna buy its somewhere next week

phianne

god! im really gonna buy that!!!!!!!!!!

Miss A Cullen

I think New moon had sold more because I didnt really hear much of twilight on tv over here in UK apart from seen the trailer about twice or three times, but I brought the DVD about septemeber time of 2009 and then heard a lot more of New Moon when that came out of the cinema, so I watched that at the cinema and I got the books for christmas and read them all and then I pre-ordered New Moon, So I think its to do with not many people heard of twilight as much until they saw it on DVD